Togetherness: Aligning Sales and Marketing to Drive Revenue Growth

We are in the midst of a disruptive transformation in the way business is done in B2B. Technology has empowered the modern buyer with unlimited access to information, people, and resources. This has put them in the driver's seat and they are now demanding a superior buying experience from those companies that want to gain their business. The only way that companies today can provide the type of buying experience that this modern buyer is demanding is to align their sales and marketing functions, become highly customer-focused, and provide value from the very start. Failure to align these teams leads to significant revenue lost and puts the company at a strategic disadvantage against its competitors. Attend this session and you will: • Better understanding the economic and cultural impact misalignment has on business performance • Examine the direct impact alignment has on increasing revenue growth • Be able to communicate the business case for alignment to gain key stakeholder support • Get access to strategies and frameworks that can be used to begin the alignment transformation journey in your organization About the Presenter Jeff Davis, international speaker and founder of JD2 Consulting Group, specializes in helping B2B companies strategically align their sales and marketing teams to accelerate revenue growth. Jeff pulls from his over 15 years of experience in sales, marketing, and business development at Fortune 100 organizations to early-stage startups. He has experience in a myriad of different industries including healthcare, biotech, manufacturing, industrial products, technology, aerospace and more. Jeff has worked with companies such as Salesforce, LinkedIn, Seismic, InsideSales.com, and Oracle. He speaks regularly on the topic of alignment transformation at large conferences, company meetings, sales kick-offs, association meetings, and more. He is also the executive producer and host of the fast-growing TheAlignmentPodcast.com which is heard by B2B professionals in over 25 countries as well as the creator and host of the Sales + Marketing Alignment Summit which has hosted an exclusive group of sales and marketing leaders for the past four years. Jeff holds a B.S. in Mechanical Engineering from Purdue University and an MBA from The University of Chicago Booth School of Business. He is available for keynote speaking, consulting engagements, and mediaappearances.