We all want to grow, and we know growth comes from getting, keeping, and growing the right customers. But when results aren't what we want, most focus on new customer acquisition first. But did you know that the win rate on existing business is 60-70%, while new customers average 5-20% (Marketing Metrics)? Before you throw another cross-selling campaign together, let's take a step back. In this session, you'll learn how to identify your highest potential paths to growth and enable your team to get there.
Attendees of this session will learn:
•How to identify your current accounts with the most potential
•Key processes and capabilities that unlock your account manager's potential
•The critical skills that enable account managers to grow their business
