WHITE PAPER: Inbound Marketing Ecosystem in 10 Steps
The transportation and logistics industry is in a current state of rapid change, thanks mostly to the evolution of technology. Customers want to conduct their research both online and with industry peers (HubSpot reports that purchasers don’t even engage with a salesperson until they are 70% of the way through the evaluation process). With this in mind, transportation and logistics companies everywhere are looking to evolve their organization, as well as their sales and marketing efforts, in order to meet these customers where they are in the buying cycle at any given point.
