In this innovative and informative session, Samantha Jones will walk attendees through the following questions:
•What do we see most commonly in our industry on social media spaces like LinkedIn? Why is this lacking, or not resulting in a high success rate?
•What is a personal brand? How does a company leverage strong personal brands properly?
•What are the benefits of a personal brand to a seller?
•What are the potential risks to the employer of these powerful branders?
•How can marketing walk alongside their personal branders to support their efforts and be a force multiplier?
Attendees of this event will leave with:
•Understanding of what a personal brand is and how it can become a powerful tool at the individual and company level.
•Understanding from a leadership standpoint of how you can support and RETAIN your sellers who are creating their personal brands.
•How marketing fits into the personal brand of sellers, and what can marketing do to capitalize on strong personal brands to propel the company brand along with the personal brands.
