Q: What is the Marketing Practitioner Track?
A: The Marketing Practitioner Track is TMSA’s hands-on, skills-based education experience for marketers who want to master the daily craft of transportation and logistics marketing.
This track is designed for you if you:
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- Create content, campaigns, and messaging
- Manage social, email, website, or digital channels
- Support sales enablement and revenue efforts
- Coordinate events and brand activities
- Are the go-to problem solver for “Can marketing help with this?”
- Want to get better, faster, more confident, and more strategic in your role
In short: If you’re in the trenches doing the work that shapes brand reputation and demand, this track is your home.
Q: Who Is This Track Perfect For?
A: Marketers who want to:
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- Strengthen technical marketing skills
- Level up their campaign effectiveness
- Learn what works right now in transportation
- Stand out internally as a strategic partner
- Build a portfolio of proven, measurable results
- Connect with others doing the same work
This track is ideal for coordinators, specialists, content creators, digital marketers, communications staff, and multitasking marketing professionals in fast-paced logistics environments.
Q: What Will I Learn?
A: Expect actionable, “use-this-on-Monday” learning built around what works right now in logistics marketing:
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- Messaging & Value Communication: How to clearly articulate why your company matters, in language customers care about.
- Content That Converts: From social to email to thought leadership, how to create content that performs, not just fills space.
- Digital Strategy & Analytics Basics: Understanding what to measure, how to improve it, and how to show results.
- Campaign Planning & Execution: Practical frameworks to create smarter campaigns with fewer headaches.
- Branding in Transportation: Building credibility, trust, and consistency without unlimited budgets.
- Marketing + Sales Collaboration: Tips, tools, and workflows that make working with Sales easier and more effective.
You’ll walk away with repeatable processes and plug-and-play frameworks to make your job easier and your results stronger.
Q: What makes this track different from the Marketing Leader Track?
A: Marketing Practitioner Track = developing skills, tools, and execution. If you’re building the work, implementing ideas, or managing multiple daily deliverables, the Practitioner Track was built for you.
Q: What’s the ROI of choosing this track?
A: It’s more than “learning something new”, it’s measurable impact:
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- Stronger Campaigns = More Qualified Leads: Your sales team will instantly feel the difference.
- Clearer Messaging = Higher Engagement: When your story is clear, people respond.
- Smarter Workflows = Saved Time & Less Frustration: Fewer revisions, faster approvals, smoother processes.
- Sharper Skills = More Internal Visibility: When you deliver results, leadership notices.
- Community = Collaboration and Shared Templates: You’ll gain tools, examples, and real-world playbooks you can implement immediately.
Q: Why should I choose this track instead of another?
A: Choose this track if you want to:
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- Become a stronger marketer
- Build tactical mastery
- Leave Elevate with real tools, not theory
- Amplify your company’s brand and presence
- Be seen as a marketing powerhouse internally
- Shift from “order-taker” to strategic contributor
- Collaborate, network, learn, and share all year with your cohort
If you’re tired of reinventing the wheel, this is your track.
What questions do others ask?
Q: “Do I need to be an experienced marketer?”
A: No. This track is for ALL levels, from beginners to experienced practitioners who want to sharpen or modernize their skills.
Q: “Will this help me advance my career?”
A: Absolutely. Members can gain promotions, pay increases, and expanded responsibilities because they leave with proven marketing frameworks, increased skill sets, and stronger confidence.
Q: “Is the content specific to transportation?”
A: Yes! That’s the magic. You’ll learn marketing through the lens of logistics, not generic advice that doesn’t translate to freight realities.
Q: “Will I get practical tools?”
A: Yes! Expect templates, scripts, guides, content frameworks, step-by-step plans, and examples you can take home and use immediately.
Q: “Will this help me work better with Sales?”
A: 100%. You’ll learn how to align campaigns with revenue goals, support sales outreach, and build high-trust internal relationships.
