2021 Marketing & Sales Outlook

The remainder of 2020 and 2021 look to be more complex with a fast-paced shift occurring in how freight moves across the North American marketplace. COVID disrupted everything about the transportation and logistics industry, and it did so at an incredibly rapid pace. Freight capacity (including both transportation and warehousing), a dire driver shortage, changing buyer behaviors, and shifting political priorities are just some of the factors changing how marketing and sales professionals in this industry are deploying their staff time, resources and budgets for the remainder of this year and into 2021. To provide value to members, TMSA has deployed a survey of its members to create a snapshot of what marketing, sales, and business strategy professionals are planning for 2021. Findings of this market research will provide a basis of discussion during this interactive Town Hall session, including: Understanding Market Trends: The freight market and changing supply chain strategies by shippers Forward-Looking Strategies: Shifting Priorities for companies in transportation and logistics Sales: Achieving goals, quotas, and success in the middle of a pandemic Marketing: Pivoting, planning and budgeting for 2021