2024 TMSA ELEVATE Presentation: Leveraging Video Across the Customer Journey: Why Video Matters by Terry Nawrot at VideoRequest

According to a recent survey, 84% of consumers were convinced to make a purchase after watching a brand’s video. During this breakout session, we will discuss the significance of video content in marketing strategies and how it can effectively engage customers at every stage of their journey, from initial awareness to eventual advocacy. By strategically deploying videos at key touchpoints, we can steer customers through their decision-making process while nurturing stronger connections with our brand. Next, we will touch on the importance of crafting an employee journey and investigate how video content not only enriches organizational culture but also serves as a potent catalyst for enhancing employee engagement. Finally, we'll examine key metrics to measure the effectiveness of our video marketing efforts. From view counts to engagement rates and conversion metrics, understanding these analytics enables us to refine our strategies, optimize content, and maximize ROI.