2024 TMSA Trailblazer Award: Alter Marketing Services

ELEVATOR PITCH:

Our client, ClearConnect Solutions, is in the process of repositioning its brand to focus on the benefits of its data analytics and the game-changing advantages for the insurance sector of commercial transportation. As part of this endeavor, we worked with the client to create a campaign for its attendance as an exhibitor at ECA MarketPlace 2024. 

The results were overwhelmingly positive, achieving:

• Better brand awareness
• Strategic partnership networking with insurance and risk management providers
• More qualified conference leads

MEASURABLE RESULTS AND OBJECTIVES ACHIEVEMENT:

We achieved this goal through:

• A custom event landing page, which will inform the client's new website homepage
• A new company overview video, designed to reach the client's new target audience and reflect the current brand positioning
• A targeted pre-conference email and social media campaign, which achieved higher than average open and click-through rates

BLAZING A TRAIL:

This campaign was innovative in its usage of videography and graphical elements to convey the foundation of data as the client's strongest asset. Data pixels were used to create unique icons throughout the video. The updated brand colors and elements were used throughout the new landing page, video, and email / social campaigns. The unique brand identifiers helped the client attract more qualified leads and actualize a strategic insurance partnership - more than they had accomplished in years prior at ECA MarketPlace. (The previous target audience had been fleet owners / carriers.)

EXPLORE THEIR EVENT LANDING PAGE

WATCH THEIR VIDEO