2024 TMSA Trailblazer Award: ITS Logistics

ELEVATOR PITCH:

In 2023, we launched a go-to-market campaign for ContainerAI, our container management and visibility platform. This campaign included branding, sales assets (pricing sheets, sales decks, flyers, video animation), public relations efforts, value prop and positioning, trade show marketing, email marketing, social and web ads, web page creation, and more. Across February and March of 2024, since the press release launch of the ContainerAI, and rebranding the ITS Logistics Port and Rail Ramp Index to "powered by ContainerAI", we've averaged $2,243,720 earned media value. ContainerAI has been sourced multiple times, including placement in CNBC, MSNBC, FreightWaves, and American Shipper. An example: https://www.cnbc.com/2024/04/10/imports-from-china-to-us-are-rising-at-highest-rate-since-last-fall.html

Between the prospect email campaign and the existing-customer educational email campaign, we've sent 18 emails to a total number of xxxx contacts. Average open rate across the emails was xx% with a click through rate of xx%.

MEASURABLE RESULTS AND OBJECTIVES ACHIEVEMENT:

The main objective of this campaign was to launch the product and its branding in the highly competitive supply chain container management and visibility market. The marketing efforts targeting existing customers has supported operations to attain nearly a 100% adoption rate of the technology across our existing customer base. Despite it being early in the sales campaign, we've generated more than 300 marketing qualified leads.

BLAZING A TRAIL:

The campaign itself has exceeded our initial expectations in both speed-to-market and efficiency of reach. While these results are still early, the campaign has already been successful in generating existing customer adoption and a promising sales pipeline.

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