2024 TMSA Trailblazer Award: Trailer Bridge, Inc.

ELEVATOR PITCH:

Trailer Bridge launched the ‘Shift Your Thinking’ campaign in 2023 as part of our comprehensive advertising plan to increase brand awareness and generate leads supporting the company’s growth goals. 

The campaign was built on the idea of doing business differently and embraced a more edgy approach to traditional thinking. The multifaceted campaign was designed to stand out with clean artwork and simple copy along with elements of surprise such as misspelled words, easter eggs, and an edgy push on language. All of these elements reflect the culture of Trailer Bridge and speak to how our internal teams partner with customers to ‘Make it Happen’.

The go-to-market strategy for the ‘Shift Your Thinking’ campaign included print and digital advertising through our media partners, social advertising, email marketing all tied to a landing page with more information.

Overall, the campaign accomplished its goal to increase brand awareness and funnel leads to the sales team. For our internal marketing team, this edgy campaign gave us the opportunity to push limits and push skills in not only copy-writing but web design.

MEASURABLE RESULTS AND OBJECTIVES ACHIEVEMENT:

In the provided document we have provided a host of data around the performance of the campaign.

BLAZING A TRAIL:

How many transportation and logistics ads have you seen that have a plane, boat, train and a truck? A lot, right!? This campaign set out to blaze a trail in advertising by pushing the limits with something unique and different - I mean who intentionally misspells their headline? Trailer Bridge. Read more in the attached submission document.