2025 ELEVATE: Aligning Brand and Revenue Goals: A Live Problem-Solving Lab
In many supply chain organizations, sales and marketing operate in silos, missing opportunities to create a seamless strategy that maximizes impact. Misalignment between these teams leads to inconsistent messaging, missed revenue potential, and underutilized marketing resources. The real challenge isn’t just about marketing proving its value—it’s about ensuring sales and marketing work as one, reinforcing brand differentiation while driving measurable business growth.
