2025 ELEVATE: Building Trust and Winning Business The Sales & Marketing Impact of Fraud Prevention

Fraud has become one of the biggest challenges in transportation, but Circle Logistics isn’t just preventing it—they’re turning their fraud-fighting strategies into a competitive advantage.

In this session, learn how Circle Logistics leverages their mission to combat fraud as a key differentiator, using Account-Based Marketing and Sales Approaches to target shippers facing these challenges, strengthen vendor partnerships, build trust, and close new business.

Attendees of this session will gain insight into how to:

• Identify and solve shipper pain points related to fraud
• Integrate fraud prevention into company culture for long-term success
• Strengthen vendor relationships to enhance fraud prevention efforts
• Leverage fraud mitigation as a sales and marketing strategy to win new accounts

Presented by Andrew Smith, SVP at Circle Logistics, Inc., and Cassandra Gaines, Founder/CEO - Carrier Assure.

Download Slide Deck Here.