2025 ELEVATE: From Green to Growth: How Sustainability Drives Sales, Brand, and Bottom Line in Transportation

Sustainability is no longer a buzzword—it’s a business imperative. As regulations evolve, shipper demands shift, and public expectations rise, transportation and logistics companies are being challenged to adopt environmentally responsible practices without compromising efficiency or profitability.

This dynamic panel brings together Sustainability and Supply Chain Leaders along with a Marketing Strategist to explore how sustainability has evolved from a compliance requirement to a powerful lever for growth.

Attendees will gain insights into emerging best practices in sustainable logistics, learn how to position sustainability as a brand differentiator, and understand how sales professionals are using environmental commitments to win—and retain—business.

Whether you're building a sustainability roadmap, crafting your next marketing campaign, or closing deals in a competitive market, this conversation will equip you with practical strategies that connect purpose with profit.

Learning Objectives:

• Understand the Evolution:
  Explore the latest trends, regulations, and market drivers shaping sustainability in the transportation industry today.
• Implement Best Practices:
  Discover actionable steps transportation and logistics companies can take to
  make their operations more sustainable—without sacrificing performance.
• Leverage Marketing for Profitability:
  Learn how marketing teams can transform sustainability initiatives into
  compelling brand narratives that build trust and drive customer loyalty.
• Sell Smarter:
  Uncover how top-performing professionals are using sustainable solutions to
  open doors, close deals, and differentiate from the competition.
• Break Down Silos:
  See how alignment between sustainability, marketing, and sales creates stronger
  cross-functional strategies that accelerate both impact and ROI.