2025 ELEVATE: Secrets of a Trailblazer featuring Saia

In this Secrets of a Trailblazer Session, Mona Gore, Sr. Director of Marketing, Corporate Communications & Community Affairs at Saia, details how Saia turned a truck into a museum to celebrate the company's 100th anniversary. 

With this initiative, Bridgenext and Saia partnered to create a yearlong brand celebration that spanned 42 states, touched thousands, and changed perceptions of the freight industry. This campaign didn't just tell a story — it rolled it into town and invited people inside.

Download Slide Deck Here.