2026 ELEVATE: Turning Video Into Results: Measuring What Works for Sales & Marketing in Transportation

Video is one of the most powerful tools for transportation companies, yet many sales and marketing teams struggle with what to create, how to scale it across locations, and how to measure success. In this session, we’ll explore how transportation brands are using authentic, people-driven video to support employer branding, customer engagement, thought leadership, and sales enablement, without relying on large budgets or complex productions.

We’ll share real-world examples, including a multi-location employer brand campaign where teams submitted short videos tied to moments like Veterans Day and Truck Driver Appreciation Week, later repurposed into high-performing social content. We’ll also discuss influencer-style campaigns with owner-operators and emerging uses of video for B2B sales and thought leadership.

You'll gain practical, immediately usable ideas and a clear understanding of which video metrics matter most.

Key takeaways:

• How to collect authentic video content from drivers, owner-operators, and internal teams across multiple locations
• How video supports the full funnel, from brand awareness and recruitment to thought leadership and sales enablement
• Actionable strategies for getting video programs off the ground with limited time and resources, including how AI-powered video enhancements can take content to the next level.

Download session slides here.