2026 ELEVATE: Wearing Multiple Hats Without Losing Your Mind: How to Win Across the Customer Lifecycle

Transportation marketing leaders are often asked to do far more than marketing — managing onboarding projects, supporting customer success, and filling operational gaps across the business. In a lean industry, that “too-many-hats” reality can feel chaotic… or it can become a growth advantage.

In this session, Hailey will share how she has successfully balanced marketing leadership, onboarding project management, and customer success support while still delivering measurable outcomes across the full customer lifecycle. You’ll learn the framework Hailey uses to prioritize competing demands, build repeatable processes, and communicate wins in a way that earns trust across teams.

We’ll walk through real examples, including a challenge she faced while spanning three functions, how she solved it, and what she would do differently next time.

Key takeaways:

• A repeatable framework to manage a dual/triple role. How to prioritize across marketing, onboarding, and customer success without dropping results.
• Practical systems that reduce chaos on lean teams including workflows, communication rhythms, and “minimum viable process” templates.
• How to prove impact across the full customer lifecycle. What to measure and how to communicate success from pipeline to onboarding to retention.

Download the session slides here.