Compass Awards Showcase: ITS Logistics Driver Recruiting Campaign

In 2019, the driver recruiting market for ITS Logistics continued to be challenging due to the driver shortage and high level of competition from other transportation companies. This made it extremely difficult to recruit and retain quality drivers, specifically in the main markets that our fleet operates: Nevada, Washington, California, Oregon, Arizona and Utah. So we developed an integrated marketing campaign with the goal to increase search engine visibility of our individual job listings and reach a larger audience with new content, driver blog posts, driver testimonials, social media and even a recruiting video. Here are a few things we will discuss in this informative session on the experiences we had throughout the process: How we increased the visibility of our driver job listings through inclusion on Google Jobs How we optimized our existing driver recruitment page, added quality content to build authority and increase organic rankings on the SERP, and utilized social media to drive more traffic to our site How we wrote, directed and produced a recruitment video featuring our drivers and company culture Now what? What have we learned since then and what would we do differently