Customer Engagement in Challenging Times and Beyond

In this webinar, Betsy Westhafer and Tony Bodoh will help participants better understand the science of the human experience to stay better connected with their customers during this challenging time and for the long run as well. In addition, they will present strategies for engaging customers in both 1:1 and 1:many channels in our newly expanded virtual environment. The webinar will begin by educating the audience on how to apply the science of human experience into sales and marketing strategies. Tony will dive deep into The Admiration Equation, his proprietary formula for designing experiences that increase sales and drive loyalty. Betsy will then share strategies for using this turbulent time to expand efforts in building deeper customer relationships. Focusing on the virtual environment, Betsy will walk through how to leverage various technology platforms to ensure consistent and meaningful two-way communication with customers. Part 1: Reducing Overwhelm and Understanding the Human Experience Part 2: Going All In on Building and Maintaining Deep Customer Relationships Part 3: Q&A with Betsy and Tony About the Presenters Betsy Westhafer, CEO, The Congruity Group Betsy Westhafer is the Founder and CEO of The Congruity Group, a consultancy focused on helping organizations within the Transportation and Logistics industry achieve accelerated growth through building and leveraging deep customer relationships. Congruity works with companies to build and execute customer-focused strategies, with a particular focus on deploying both digital and in-person Customer Advisory Boards. Betsy is a speaker, a frequent podcast guest, and the co-author of the #1 Best Seller, “ProphetAbility – The Revealing Story of Why Companies Succeed, Fail, or Bounce Back.” She lives in Dayton, Ohio with her husband Paul, and when not working spends her time with her kids and grandkids, preferably on the water at Lake Cumberland. Tony Bodoh, Lead Strategist, The Congruity Group Tony Bodoh is the Lead Strategist for The Congruity Group. His focus is on applying the science of human experience to deepen the customer relationships that build brands and grow businesses. In 2018, Tony was named one of the Top Customer Service Movers and Shakers you should follow. Congruity works with companies to build and execute customer-focused strategies, with a particular focus on deploying both digital and in-person Customer Advisory Boards. Tony is a speaker, podcaster, and co-author of three #1 Best Selling books including: ProphetAbility - The Revealing Story of Why Companies Succeed, Fail, or Bounce Back; Leverage - How to Achieve a Lot with the Little You’ve Got; and, The Complete Experience - Unlocking the Secrets of Online Reviews that Drive Customer Loyalty. Tony lives in Nashville, Tennessee with his wife and two daughters, and spends his free time between volunteering in the community with his family and binge-watching historical documentaries.