Despite this current macro-economic slump, there are opportunities for driver recruitment marketing professionals to take advantage of. Now is the time to re-evaluate current processes and budget allocation to position you, your recruiters and marketing team for a success both today and in the long haul.
Join TransForce for this interactive webinar analyzing changes and trends in both driver recruitment marketing and recruitment operations to deliver you best practices, key insights, and benchmarks.
Speakers:
Stu MacFarlane, Chief Marketing Officer, TransForce
Priscilla Peters, Chief Marketing Officer, Conversion Interactive Agency
In this 45-minute discussion, attendees can expect to walk away with:
- Practical insights on how to establish a framework for continuous optimization from marketing your driving job, to getting drivers hired.
- How job ad optimization will lend to lower Cost Per Lead (CPL) and Cost Per Hire (CPH).
- A clear understanding of the channel marketing mix, trends impacting spend allocation, and new emerging channels that can drive more lucrative business results.
- How organizations are adapting their recruitment teams to respond to fluctuations in demand seamlessly and with increased agility.
