Paid That Performs: How To Build Better Targeting For Paid Social

Paid social media has democratized advertising making it easy for anyone to run ads. But with more marketers getting involved costs have gone up, and not every ad campaign reaches the right audience at the right time.

Whether you’re running a lead generation ad campaign on LinkedIn or just promoting brand awareness across your social channels, you want to know your efforts are generating results. In this session, we’ll discuss some tips and tricks for ad targeting, optimizing creative assets, and using multiple types of advertising together to build a high-performance funnel.

We’ll specifically speak to B2B advertising and LinkedIn campaigns in addition to more general advertising techniques.

JOIN US at 1 p.m. ET on Thursday, Oct. 13th!

Michelle LeBlanc, Chief Executive Officer, Drop & Hook

Michelle LeBlanc is a content & social media strategist with more than a decade of experience in the space. In 2018, she founded Drop & Hook, an agency offering social media strategy, management and content marketing services to transportation and logistics companies. Previously she spend 8+ years at advertising and PR agencies leading social media and content marketing engagements for both Fortune 500 companies and local brands. She has also been a featured speaker at a variety of national conferences presenting at SMC³ Connections, CMX Summit, AMPlify and the Transportation Marketing and Sales Association.