Digital marketing might seem easier than ever. Social media, review sites, and other tools can help find customers and grow a business in a matter of a few weeks. Creating a solid marketing strategy depends on strong brands. As more companies move online increasing the noise in already crowded channels, protecting your brand is more important than ever. Taking specific examples from real-world client experiences, this discussion will examine how companies can create strong brands, how to act strategically in various contexts, and the lessons that can be learned from prior successes.
The presentation covers four key objectives:
•Provide the basic source of trademark and brand rights
•Provide strategic considerations when creating brands
•Identifying common pitfalls that undermine brand protection
•Understanding different types of protection available and the steps for protection
