ROI-Based Marketing: Proving It. 

Everyone has heard the buzz about marketing and tracking your return on investment (ROI), yet most companies fail to truly understand how to effectively implement an ROI-based marketing approach. Today it is more important than ever to be able to justify your company's marketing spend as marketing budgets are getting questioned or cut due to our economic challenges. In this webinar, you will learn: How to set-up a digital marketing strategy with SMART goals tied to an ROI value What key performance indicators (KPIs) to track and why What tools and software are required for true ROI measurement How to better align sales and marketing teams for one integrated revenue team Ways that marketing provides an ROI beyond lead generation About the Presenter: Chris Peer, Founder and Owner, SyncShow Christopher Peer is the founder and owner of SyncShow, a digital marketing firm specializing in business to business organizations. In his role as President/CEO, Chris is responsible for the strategic direction of the organization, ensuring all products and services meet or exceed high standards of quality, integrity, and value. Chris is also responsible for fostering an organizational culture that makes SyncShow one of Cleveland’s best places to work. Chris has more than 20 years of experience in digital marketing strategy, HubSpot and lead generation consultancy. Chris works with clients to develop results-based online marketing to drive brand awareness and sales growth.