The Importance of Effective Content & Creating Content Across Multiple Platforms

Content is all around us. It's the posts we see on Instagram, the videos we watch on YouTube, the words we read in an email, article or blog post. These days there's a lot of focus on social media, different platforms and various forms of technology, but understanding how to create content that is specific to each of these platforms can be tricky. In this webinar we will cover the ins and outs of content marketing and how to craft valuable content for each platform. Here are a few takeaways: The who, why and what to content marketing/development How your content should vary across each platform Content planning Tools to help make it easier on you. Presented by: Erika Dawkins is the Director of Public Relations for Columbia College and Founder of It's Only Write Communications, bringing over 10 years of experience and knowledge in the ever changing world of communications and marketing. Erika works to assist organizations with their social media, public relations, content and marketing strategies to attract customers, convert leads, and build brand recognition. Erika is a speaker, professor and author of two books, with her third Your Communication Masterplan launching this summer. She is laser focused on helping businesses understand how to recognize and communicate with their audiences.