TMSA Trailblazer Award: Emerge

2022 Trailblazer Award Winner

ELEVATOR PITCH:

The Emerge marketing team blazed a trail for the brand as a whole. Relatively unknown, but gaining momentum through early 2021, the brand-awareness content has put Emerge front-and-center of the conversation in Freight Tech. As a brand, we moved up to #8 from #14 on the FreightWaves FreightTech25 in 2021 and expect to climb even higher in 2022. Featured in Forbes and Inc. Magazine as one of the country's fastest growing startups, our company is attracting the attention of national and international press along with dominating the conversation within the Freight industry. The Emerge team put content and brand first, leveraging our leadership team's extensive industry knowledge to create high-quality thought leadership that our audiences found engaging. While many content strategies take a great deal of time to generate results, our holistic approach that involved multiple channels produced results in a remarkably short period of time. Emerge utilized strategies and tactics often employed by tech firms to create awareness while also generating trust as a reputable and knowledgeable resource for information and solutions. Looking forward to 2022, the (content) marketing team will continue to expand its brand awareness building efforts for Emerge. With new modes of transportation on the horizon, Emerge's share of voice will need to continue to grow in order to be recognized in each new market segment. There is no doubt that employing this content-first approach will generate solid buzz and new freight to move across Ocean, Air, Truckload and Rail in the quarters to come.