2023 Trailblazer Award Winner: Lead Generation Campaign 

ELEVATOR PITCH:

The In Stock campaign pitch for our leads was: In an ever-evolving economic climate, there’s nothing more fulfilling than keeping up with consumer demand by helping them satisfy customers’ needs. You can navigate these challenging market cycles and disruptions by working with knowledgeable supply chain experts who can keep your customers thriving and growing. Scale your business and leverage your supply chain with BlueGrace Logistics to ensure that, in a world full of out of stock items, your product will always be in stock. With the In Stock campaign, the team at BlueGrace looked to help our customers who were struggling with keeping products in stock. The campaign was sent to over 1794 internal sales leads utilizing digital and traditional marketing concepts. The campaign enabled us to get in front of difficult to close leads throughout our organization.

MEASURABLE RESULTS AND OBJECTIVES ACHIEVEMENT:

Objective 1 – Engage leads with video: With this campaign we wanted to test the power of a custom video/ad that could be used on all platforms including in a video direct mail piece. Use of video is not new for us, but delivering the video physically to select leads was. The video ended up being our most watched that we have produced. 

Objective 2 – Sales team engagement: With this campaign we worked closer with the sales team on the messaging and the leads selection. Sales managers were responsible for getting their teams excited and on board with the new campaign. Because of this we were able to have the largest participation of any campaign prior 

Objective 3 – Move existing leads through the sales funnel: The goal of any campaign is to increase gross profit and this campaign was no different. But because of the nature of some of the larger customer leads, it is also important for us to track movement through the sales funnel. The campaign helped move those sticky leads through the sales process. 

Participating Internal Leads – 1794 

Campaign Influenced Leads – 4415 

Whitepaper Downloads – 72 (the most in all past campaigns) 

Net New Leads – 236 

Video Mailers Sent - 151

BLAZING A TRAIL!

Video. The entire campaign was based around a video/ad. We were able to use that video on landing pages, in a video direct mail piece, social advertising, internal tv broadcasts, in our tradeshow booth, linkedin live events and much more. The key was to get the most value out of the video asset and we succeeded. We had enormous feedback about the video mailer from the 151 leads it was sent to. Comments like “you have my attention now!” and “how did you guys do this?” were common. These comments tell us that we hit the right spot with a unique video and presentation.

WATCH THEIR VIDEO HERE