2023 Trailblazer Award Winner: Digital Marketing
ELEVATOR PITCH:
drop & hook, a transportation and logistics digital marketing agency, is blazing the trail with our thought leadership efforts through our blog. The drop & hook blog is a free resource that provides transportation and logistics marketing insights to help both our clients and our digital marketing peers learn about industry trends, digital marketing news, and more. One of our most popular blog posts features our complimentary 2023 Industry Calendar, which includes events, holidays, award deadlines, and workplace recognitions relevant to the transportation and logistics space.
Through our thought leadership efforts, we have established ourselves as a trusted resource for transportation and logistics marketing insights. Our blog is a platform for sharing our knowledge and expertise, and we take pride in our commitment to staying at the forefront of industry trends and providing our peers with the insights they need to succeed in a constantly evolving marketplace.
Our 2023 Industry Calendar, which is available as a downloadable Google Calendar and iCalendar, is just one example of our innovative resources. We believe that our thought leadership efforts set us apart from our competitors and make us a worthy candidate for TMSA’s Trailblazer Awards.
MEASURABLE RESULTS AND OBJECTIVES ACHIEVEMENT:
Objective: Establish drop & hook as a trusted source of transportation and logistics digital marketing insights.
Achievement: Our blog has grown in popularity over time, and organic search is responsible for 70% of the traffic to our most viewed blog which speaks to our impact outside of our existing contact list. The drop & hook blog, which contains 32 blog posts, has earned 539 page views and resulted in 3,183 organic website sessions from organic marketing alone. drop & hook has won 4 TMSA awards for our digital marketing work, further proving our industry expertise.
Objective: Grow drop & hook’s blog to share industry insights with additional transportation and logistics marketers.
Achievement: In October 2022, drop & hook went from sharing one blog a month to two blogs a month. From January through March 2023, drop & hook’s blog earned 164 more page views than it earned from October through December 2022. Plus, drop & hook’s social media content that promoted our blogs resulted in 2K+ organic impressions making it a top content theme in our content strategy.
Objective: Share a 2023 transportation and logistics calendar to share relevant holidays, recognitions, events, and award deadlines with our industry peers.
Achievement: The 2023 Industry Calendar earned 22 form submissions and 58 blog page views. The transportation events blog, which also promotes calendar downloads, earned an additional 69 page views. Although we haven’t promoted this blog ourselves since early February, we still continue to earn valuable leads through organic search.
BLAZING A TRAIL!
From event and award reminders to sharing the latest trends in recruitment marketing, the drop & hook blog is advancing the transportation and logistics industry by sharing our digital marketing expertise with our peers. Our thought leadership efforts provide valuable insights and guidance to our fellow marketers, helping them navigate an increasingly complex and competitive industry. drop & hook’s commitment to staying at the forefront of industry trends and constantly looking for new and innovative ways to stand out from competitors sets us apart and establishes us as a trusted resource for transportation and logistics marketing insights. Overall, drop & hook's digital marketing blog is a trailblazing effort that is driving innovation and pushing the boundaries of what is possible in transportation and logistics marketing.
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