2023 Trailblazer Award Winner: Digital Marketing Campaign
ELEVATOR PITCH:
Drop & Hook successfully helped Trucker Tools launch its Driver Loyalty Program with an organic and paid social media campaign that reached thousands of truck drivers and owner-operators. With the goal of increasing awareness and demand for the industry's first-ever reward program for truck drivers, Drop & Hook started from scratch, creating a comprehensive marketing campaign that would attract new signups. The campaign was a success, with Drop & Hook's efforts generating significant interest and demand for the Driver Loyalty Program. Through targeted social media ads and engaging organic content, Drop & Hook has not only informed but also empowered truck drivers and owner-operators by showcasing the unparalleled advantages of the program. With TruckerPoints, members unlock a world of exclusive rewards including gift cards and more. The results speak for themselves: the campaign exceeded expectations and generated a high number of signups, helping Trucker Tools establish a strong foothold in the highly competitive trucking industry. By leveraging Drop & Hook's expertise in digital marketing and social media, Trucker Tools was able to reach a wide audience of potential app users and build brand loyalty among truck drivers and owner-operators. Drop & Hook's successful work on Trucker Tools' Driver Loyalty Program is a testament to the power of strategic marketing and effective communication. With an approach that combines paid advertising with engaging organic content, Drop & Hook helped Trucker Tools achieve its goal of attracting new signups and establishing a reputation as a leader in the trucking industry.
MEASURABLE RESULTS AND OBJECTIVES ACHIEVEMENT:
With a total spend of $5,620, 43 ads & 64 organic posts over a six-month period resulted in 2,233,398 impressions, 147,160 video views, 38,889 link clicks, & 98,205 Loyalty Program sign-ups.
In order to increase engagement and build excitement about the program, Drop & Hook ran a contest on Facebook and Instagram to encourage users to sign up. If a user signed up for Trucker Tools Driver Loyalty Program and shared a screenshot of their account, they would be entered into a drawing to win Trucker Tools swag. Four posts in the contest resulted in 2,316 impressions, 126 engagements, and 19 link clicks to learn more about the Loyalty Program.
Drop & Hook also drummed up excitement about the Loyalty Program by organically sharing existing blogs promoting and educating users on the program. Drop & Hook shared 13 posts promoting Driver Loyalty Program blogs bringing in 4,336 impressions, 153 engagements, and 97 link clicks to blogs.
Overall, Drop & Hooks' efforts resulted in increased awareness, excitement, and 98,205 signups for Trucker Tools Driver Loyalty program.
BLAZING A TRAIL!
Drop & Hook's marketing of Trucker Tools' Driver Loyalty Program blazed a trail in the industry by introducing the idea that loyalty programs for drivers can be marketed successfully. This approach was innovative and unique because Drop & Hook demonstrated that driver loyalty programs could be successfully marketed to drivers and that these programs can provide significant value to drivers, resulting in increased signups.
One way Drop & Hook was innovative was by providing drivers with the resources they needed to join the program. The campaign used a comprehensive approach, including both paid and organic social media content, to educate drivers about the benefits of the program, how to join, and how to use the app to maximize their rewards. By providing clear and easy-to-follow instructions, Drop & Hook made it simple for drivers to join and start benefiting from the program.
Additionally, the campaign raised the bar for promoting value-added services to drivers. Drop & Hook demonstrated that by understanding the needs and desires of drivers, companies could provide value-added services that not only enhance the driver's experience but also promote customer loyalty. By effectively marketing the Driver Loyalty Program, Drop & Hook showed how a value-added service can be promoted to drivers, resulting in increased demand and signups.
In summary, Drop & Hook's submission for Trucker Tools' Driver Loyalty Program was innovative and unique because it introduced the idea that loyalty programs for drivers can be marketed successfully. By providing resources for drivers to join the program and by raising the bar for promoting value-added services to drivers, Drop & Hook demonstrated the power of effective marketing in the trucking industry.
WATCH OUR VIDEO HERE
