2023 Trailblazer Award Winner: Digital Marketing Campaign
ELEVATOR PITCH:
If one-third of our lives is spent at work - we need to choose a career that offers more than the 9-5 drudge. We need to find a place where we can thrive - be challenged - somewhere, that offers ADVENTURE.
Trailer Bridge's "Adventure Awaits" Campaign is an example of the power of marketing to support the growth of an organization beyond sales - in this case, inspiring and attracting the next generation of logistics professionals who will take TB to the next level.
Together, with our Talent Acquisition and Employee Services teams, our in-house marketing team was able to put develop a strategic approach to gaining brand awareness with our target demographic for growing the logistics division of our business.
The goal of this campaign was to increase brand awareness with job candidates and college professors to support and grow the logistics division. Beyond awareness, the campaign was designed to generate top-quality job candidates for the TA team from locations throughout the country.
Dive into the campaign brief for all the details, results, and creative materials to see how TB's marketing team is blazing a trail in the way transportation and logistics marketing is done.
MEASURABLE RESULTS AND OBJECTIVES ACHIEVEMENT:
197K+ Total Reach
301K+ Total Impressions
854 Website Clicks
6 Forms Submitted
See full results and takeaways in the provided campaign brief.
BLAZING A TRAIL!
If you flip through an industry magazine, you see a lot of T&L brands advertising with a ship, truck, plane, and sometimes...ALL TOGETHER. While there are certainly times this approach is very much appropriate, at Trailer Bridge we believe we can push the boundaries and deliver designs that speak to more than our assets. Designs and campaigns that keep it personal and capture the essence of our responsibility as an essential industry supporting the lives of our neighbors and global economy.
This campaign aimed to deliver eye-catching, artistic creative, and speak to a candidate's desires beyond the basic necessity of having a job. Our aim was to help our target audience see that a career in logistics with Trailer Bridge can be a place where they will work to live and not live to work.
VIEW THEIR ADVENTURE AWAITS CAMPAIGN NOW
