Top Takeaways from TMSA Digital Marketing and Sales Training Events

From aligning sales and marketing to optimizing your website for Google, social media marketing to effectively generating qualified leads and generating revenue, we covered it all at TMSA’s 2019 Digital Transformation Conference and Transportation Sales Training Workshop. Did you miss it, or do you just need a refresher? Join Brian Everett, CEO of TMSA, Andrew Gulovsen, Director of Sales, Transportation Intermediaries Association; and Co-Chairperson, TMSA Education Committee, and Holly LaBoda, Partner and Co-Founder of Luminaries Consulting, as they present the best content and key takeaways from this HIGHLY RATED conference. Attend this webinar to learn more about: The Three Pillars of Sales and Marketing Alignment Framework The Top Digital Trends & Insights: "2020 TMSA Marketing & Sales Metrics Study" Top 5 Google Strategies for Boosting Qualified Leads Best Practices in Email, Social Media, and Video Marketing Effectively Generate Qualified Leads Shorten the Sales Cycle Generate Revenue About the Presenters: Brian Everett, CEO, TMSA Brian Everett has a reputation as the “go-to guy” for marketing in the transportation and logistics industry. That’s because he has 25+ years marketing, communications, and sales experience in transportation, warehousing, and logistics, with a special expertise in business strategy, B-to-B marketing, and association management. Everett is the CEO of the Transportation Marketing & Sales Association (TMSA) and Strategic Adviser for the Women In Trucking Association. He's also particularly well-connected to shippers as the former Executive Director of the National Shippers Strategic Transportation Council (NASSTRAC), a trade association that provides education, advocacy, and provider relations to shippers, 3PLs, and carriers. He also was Director of Marketing for C.H. Robinson Worldwide for 10 years, and helped transform this low-profile company to one of the most widely known brands in the third-party logistics market when it went public in 1998. Andrew Gulovsen Andrew Gulovsen, Director of Sales, Transportation Intermediaries Association; and Co-Chairperson, TMSA Education Committee Andrew has been connected to the transportation industry for the last 20 years with domestic and international intermediaries. He has held multiple customer-focused, management and leadership positions throughout his career to drive organizational success and empower others. He has worked with multi-national organizations and mid-sized family businesses in support of growth and development of capital resources – both financial and human. He is a Licensed Customs Broker and a Certified Transportation Broker. Andrew earned his Executive MBA from Washington University Olin School of Business in 2016. Today, Andrew is Director of Sales for the Transportation Intermediaries Association and he serves as Co-Chair of the TMSA’s Education Committee. Holly LaBoda, Partner & Co-Founder, Luminaries Consulting Holly LaBoda loves helping organizations, teams and individuals realize their potential; both understanding what they are capable of and making it a reality. She has spent the better part of her 15+ year career in the logistics industry, where she enables people, teams and organizations achieve their goals in the smartest and fastest way possible. Clients appreciate her pragmatic approach which allows her to quickly immerse herself in their business. She blends that with a diverse background in talent, strategy facilitation and change management and can create custom solutions that help them achieve their goals and get results quickly while they focus on running their business. She loves that every client, and every day, is different because it means she is always learning.