Using LinkedIn for Strategic Marketing and Engaging Customers

This interactive webinar will help you pivot from a basic user to a strategic marketer on LinkedIn. You'll learn how to strengthen your LinkedIn presence, and transform your brand and messaging into a robust, lead generating machine in this fastest growing B2B social channel. You'll get comprehensive advice about how to incorporate your company's targeting strategy, how to improve your profile and company page, and dynamite ideas for keeping the content wheel for posts humming along. We'll even share 10 specific best practices salespeople and marketers are doing on LinkedIn that can work for you in the logistics and transportation space. About the Presenters: Nathan Misirian, President & Founder, Autumn Consulting Nathan Misirian is an acknowledged leader in the field of Google search engine marketing. When he's not providing service to his clients, Nathan is a sought-after speaker helping people and businesses gain a more thorough understanding of how it works and the influence it has on today's business world. https://autumnconsult.com. Jill Schmieg, Founder & Chief Strategist, Sol de Naples Marketing; and TMSA Education Committee Co-Chair Jill Schmieg is founder and chief strategist at Sol de Naples Marketing, a Florida-based marketing services firm. After spending more than 10 years in the logistics industry, Jill now provides marketing advisory services and project management to fellow marketers struggling with access to the talent and resources necessary to achieve best-in-class performance. Her firm specializes in branding, communications, campaign development, marketing automation, marketing effectiveness and ROI.