Marketing Leader Track

Are you setting the vision, guiding the strategy, and leading the people who make it all happen?

If you’re responsible for driving growth, shaping brand direction, aligning marketing with business goals, and developing high-performing teams, the Marketing Leader Track is built for you.

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Who This Track is For

This track is for senior-level marketing professionals who are responsible for setting strategy, leading teams, and driving measurable business impact. You’re guiding marketing direction, aligning initiatives with organizational goals, and making decisions that influence growth, brand strength, and revenue. This track provides a peer-level space for strategic thinking, candid discussion, and continued leadership development.

Common roles in this track include:

  • Chief Marketing Officer (CMO)

  • VP of Marketing

  • Director of Marketing

  • Senior Marketing Manager

  • Brand, PR, or Communications Leader

  • Demand Generation, Growth, or Strategy Leader

If you’re responsible for leading the people, priorities, and performance of marketing in your organization, this track is built for you.

 

tmsa-austin_2025-89_54598439090_o

Who This Track is For

This track is for senior-level marketing professionals who are responsible for setting strategy, leading teams, and driving measurable business impact. You’re guiding marketing direction, aligning initiatives with organizational goals, and making decisions that influence growth, brand strength, and revenue. This track provides a peer-level space for strategic thinking, candid discussion, and continued leadership development.

Common roles in this track include:

  • Chief Marketing Officer (CMO)

  • VP of Marketing

  • Director of Marketing

  • Senior Marketing Manager

  • Brand, PR, or Communications Leader

  • Demand Generation, Growth, or Strategy Leader

If you’re responsible for leading the people, priorities, and performance of marketing in your organization, this track is built for you.

 


Professional Development & Career Growth Through TMSA

More Than Networking: Strategic Insight, Peer-Level Exchange, Lasting Impact

More than a professional network, the Marketing Leader Track supports you in strengthening your strategic influence, expanding your leadership perspective, and driving meaningful business results.

Through executive-level learning, candid peer engagement, leadership opportunities, and industry recognition, this track is designed to help senior marketing leaders grow their impact within their organizations and across the transportation and logistics industry.

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Strengthen Strategy Through Peer Learning

  • Engage in high-impact, leader-level sessions at TMSA ELEVATE and other events

  • Exchange insights with senior peers facing similar growth, talent, and transformation challenges

  • Stay ahead of industry, leadership, and marketing trends through ongoing education and exclusive content

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Lead, Influence & Expand Your Leadership Impact

  • Contribute at a higher level through committees, councils, and leadership roles

  • Collaborate on initiatives that shape TMSA programming and industry direction

  • Strengthen executive presence, decision-making, and strategic perspective through active involvement 

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Build Visibility, Recognition & Industry Credibility

  • Share expertise through speaking opportunities, thought leadership, and content contributions

  • Recognize the impact of the work you’ve led and the talent you’ve developed through Rising Star, Trailblazer, and other TMSA awards.

  • Elevate your professional brand and influence within the transportation and logistics community

Case Study Spotlight: Why JAXPORT’s Marketing Leaders Rely on TMSA to Drive Long-Term Impact

Learn how JAXPORT uses TMSA as a strategic partner for marketing leadership development, connecting teams to industry insight, peer learning, and role-based education that scales across the organization.

Powerful Member Resources Waiting for You

Marketing Practitioners get access to member-only resources in the TMSA Portal, including:

Case Studies: In-depth transportation and logistics marketing case studies that explore strategy, execution, and measurable business impact.

On-Demand Sessions & Webinars: Executive-level learning focused on leadership, strategy, alignment, and driving marketing performance you can access anytime.

Tools & Templates: Strategic frameworks, planning tools, and resources to support decision-making, performance measurement, and team alignment.

Webinar

How We Leveraged ITS’ Drayage and Port Expertise to Drive Leads through Brand Awareness and Thought Leadership Expertise

Uncover how LeadCoverage harnessed ITS’ Drayage and Port Expertise to propel lead generation by cultivating the power of brand awareness and thought leadership.

Webinar

Sales and Marketing Collaboration: Step 2: Shared Process Can Bridge the Gap and Drive Consistency

We are always searching for our competitive edge in a world that is being disrupted on a seemingly daily basis. Yet your search can feel like a never-ending needle-in-the-haystack exercise.

Webinar

TMSA Fireside Chat with Marcie Vogelpohl, 2023 TMSA Marketing Mountain Mover

TMSA chats with Marcie Vogelpohl, Marketing Manager at Verst Logistics and then 2023 TMSA Marketing Mountain Mover, about all things marketing in transportation and logistics.

Customer Testimonials

"I've been in freight marketing for more than a decade and I've never felt more at home than while at a TMSA conference. Marketing in this industry can be a very lonely position but the TMSA provides community and insight that emphasizes collaboration over competition. If you're looking for personal growth and opportunities to learn from colleagues within the freight world, you need to become involved with the TMSA."

Blythe Brumleve | TMSA Testimonial

Blythe Brumleve

Founder at Digital Dispatch | Host of Cyberly on Freightwaves

"We have been a Corporate member of TMSA for several years now.  TMSA has and continues to bring value in the areas of both education and networking. Education through TMSA is two-fold. First, the association offers regular opportunities to learn through structured events. Second, education comes through a great connection to other TMSA members in like-positions who are willing to discuss and share what we are all doing to win.  The networking opportunities, both virtual and in-person, have provided valuable contacts with both vendors and industry partners that enable us to build and deploy "best practices" in our sales and marketing efforts."

Gary Cornelius | TMSA Testimonial

Gary Cornelius

VP of Business Development, TCW

"The members of TMSA are unmatched in enthusiasm and willingness to share experiences to elevate transportation and logistics.  This community of communicators (and sales experts!) is generous with their time and eager to support each other for the greater good of our industry.  Our corporate membership provides access and opportunities for growth and we encourage our team members to leverage all that TMSA has to offer via events, webinars and mentors."

Eileen Curran | TMSA Testimonial

Eileen Curran

Director, Sales Enablement at Ranpak

Learn In Person at TMSA ELEVATE

The Marketing Leader Track offers strategic, peer-driven learning experiences at TMSA ELEVATE, TMSA’s annual conference for transportation and logistics sales and marketing leaders. Bring your team and engage in aligned learning that strengthens both leadership strategy and day-to-day execution.

TMSA ELEVATE 2026
Denver, Colorado
June 7–9, 2026

At ELEVATE, you’ll gain strategic insight alongside fellow leaders, collaborate with peers, and create shared momentum by learning together with your team while tackling real-world transportation and logistics marketing challenges.

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2024-06-10_TMSA-ELEVATE_312

Learn In Person at TMSA ELEVATE

The Marketing Leader Track offers strategic, peer-driven learning experiences at TMSA ELEVATE, TMSA’s annual conference for transportation and logistics sales and marketing leaders. Bring your team and engage in aligned learning that strengthens both leadership strategy and day-to-day execution.

TMSA ELEVATE 2026
Denver, Colorado
June 7–9, 2026

At ELEVATE, you’ll gain strategic insight alongside fellow leaders, collaborate with peers, and create shared momentum by learning together with your team while tackling real-world transportation and logistics marketing challenges.


Have more questions?

Head to our FAQ page where you'll find answers to the most commonly asked questions.


Upcoming Events

Check out the latest "On the Move" podcast episode

2026 TMSA ELEVATE Conference

The Future of Learning at TMSA: Introducing Our New Education Tracks

The Future of Learning at TMSA: Introducing Our New Education Tracks

TMSA Connect at Manifest

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